Posts Tagged ‘ugc’



Pringles’ “The Force For Fun” Contest: Don’t Hold Your Breath

Matt Sklar | May 9, 2013

I must say, when I was in the third grade, sitting cross-legged watching Episode IV on VHS, I never would’ve imagined that I would one day be making something even remotely connected to the Star Wars universe. When Colin and I discovered the opportunity to make a Pringles/Star Wars tie-in commercial, we jumped at the chance to make our own. Like, for real, we both jumped simultaneously and high-fived. I wish someone could’ve freeze-framed us. Seriously though, we’ve been frequent contributors to the crowdsourcing video contest community, but choosing this project was an obvious no-brainer.

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Call for Star Wars Commercial By Fans, for Fans

James DeJulio | January 11, 2013

Pringles_StarWars_650X300_Chips

If you haven’t heard, this fall we’re getting Attack of the Clones and Revenge of the Sith released back-to-back, in glorious 3D. As part of that release, Lucasfilm has joined Forces (sorry, inevitable) with Pringles to help promote the release of both films and everyone’s favorite snack. Now, I know what you’re thinking: cross-promotional marketing opportunity, Madison Ave., eyes rolling back, snarky Tweet… But hang on and give me 500 words to explain why this is exactly NOT that, and actually a very smart and innovative way to bring some new energy to advertising and create a serious opportunity for some up-and-coming talent.

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