During the time of the first three films, there were significant barriers standing between kids and the Star Wars stuff they craved. The drive to Children’s Palace or Kiddie City or Gold Circle was, for most of us, insurmountable. The only way we could get to one of those places, with all their light and treasure, was usually at the tail-end of a larger negotiation of good behavior. Or a birthday. Or straight-up blackmail. As it has been for every generation, going to the toy store was never a frequent enough visit. And since there was no Internet or rec.star.wars.fanz.hanshotfirst.woot, the only place kids could interact with the Star Wars universe was in their front driveways, bashing their little brothers with a piece of plastic pipe stuck into an old bike grip.
There had to be a better way.
Luckily, there was. The best place where young fans of the film could interact with the toys, and thus the movie, was in the paper-thin pages of a Christmas catalog: the Sears Holiday Wish Book. And the best part? It was already being delivered to their homes for free.