If you ever walk into my studio you will notice three things: triple monitors, movie posters, and lots of film gear. Working mostly as a cinematographer, my expertise also includes writing, producing, directing, editing, and special effects. It keeps my current days here in the Hoosier State of Indiana pretty busy. In my free time I also created the Indiana FILM IT Project on Facebook. I have a passion for creating. To be able to make an impact with something I created and to entertain people by making them laugh, smile, or think is extremely rewarding. That’s just a great feeling, and that’s why I love my work.
Posts Tagged ‘pringles’
I never thought I would give direction to Darth Vader. Granted it was for a Pringles commercial contest, but it was still a surreal experience seeing Darth Vader walk onto set for the first time. The entire cast and crew went silent for a moment. Years of childhood memories rushed to our minds. I think Darth Vader broke the spell when he asked, “So what’s my cue?” in a very non-Darth Vader sounding voice.
Through a crowdsourcing site called Tongal, I submitted and won a pitch to produce a video for Pringles and Star Wars, with the potential of it becoming a national TV commercial. My script was based on another crowdsourced idea called “Imitating Vader.” I thought the idea was great in its simplicity, but I was skeptical the Pringles can would really work as a voice changer. So I bought some Pringles and tried it out. To my surprise, it actually worked quite well. Pringles really should start printing “Free Darth Vader Voice Changer” on every can.
I must say, when I was in the third grade, sitting cross-legged watching Episode IV on VHS, I never would’ve imagined that I would one day be making something even remotely connected to the Star Wars universe. When Colin and I discovered the opportunity to make a Pringles/Star Wars tie-in commercial, we jumped at the chance to make our own. Like, for real, we both jumped simultaneously and high-fived. I wish someone could’ve freeze-framed us. Seriously though, we’ve been frequent contributors to the crowdsourcing video contest community, but choosing this project was an obvious no-brainer.
If you haven’t heard, this fall we’re getting Attack of the Clones and Revenge of the Sith released back-to-back, in glorious 3D. As part of that release, Lucasfilm has joined Forces (sorry, inevitable) with Pringles to help promote the release of both films and everyone’s favorite snack. Now, I know what you’re thinking: cross-promotional marketing opportunity, Madison Ave., eyes rolling back, snarky Tweet… But hang on and give me 500 words to explain why this is exactly NOT that, and actually a very smart and innovative way to bring some new energy to advertising and create a serious opportunity for some up-and-coming talent.