Posts Tagged ‘pringles the force for fun contest’



Pringles’ “The Force For Fun” Contest: Wookiee Mistake

Brooke Dooley | June 17, 2013

If there’s one thing that creative collaborators can agree on, it’s that they love Chewie — especially a dancing Chewie.

Enter filmmaking duo “Side of Fries” comprised of Jordan Allen and Luke Rocheleau, who got together to co-write and co-direct “A Wookiee Mistake,” a Pringles commercial infused with Star Wars influences and characters for “The Force For Fun” program. One of the lead characters is Frank: the loyal office Wookiee who is oblivious to his mistakes.

After producing the commercial, I spoke with Jordan and Luke about their inspiration for creating Frank’s character and what it was like to work with an actual Wookiee.

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Pringles’ “The Force For Fun” Contest: Sounds Like a Party

Team Spaceman | June 7, 2013

Hey everybody,

We’re Jared and Dave from Team Spaceman, and we were once kids. It was awesome being kids. Everyone should try it! When we made one of the finalist videos for the Pringles and Star Wars “The Force For Fun” contest, we briefly got a chance to return to that childhood fun. We’re definitely excited to write about our experience creating this video — and our love of Star Wars — here on this guest blog. So thanks for reading!

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Pringles’ “The Force For Fun” Contest: Jim vs. Vader

Justin Johnson | May 30, 2013

The challenge was daunting: Take two massive brands and merge them into one epic entertaining video.

Erik and I are both well-versed in the intense flavor held captive in a canister of Pringles, and were formed in our early years by the brilliance of the Star Wars universe. In fact, Erik’s first prop was an AT-AT walker built from shoe boxes he made when he was eight, and one of the first movies I made as a child was a recreation of the Battle of Hoth in the cold Wisconsin snow.

We were eager to take up the mission but knew the stakes were some of the highest we’d faced to date.

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