Back in the late ’70s in the UK the word “transfer” evoked three things. It brought to mind the musical stylings of Manhattan Transfer, the record-breaking sale of Trevor Francis from Birmingham to Nottingham Forest, and Star Wars. Why Star Wars? Because back in the day for kids raised on Grange Hill, Madness, Pot Noodles, 2000 A.D. and Secret Agents the chance to rub your favorite Star Wars characters onto anything and everything was almost irresistible.
The company that had the Star Wars licence in the UK was Ashford, Kent-based company Letraset. Formed in 1959, the company made its name manufacturing typeface for application to all manner of artwork, a requirement for companies and magazines in those pre-computer typeface days. By the ’60s they applied the dry transfer technique to a children’s game called “Action Transfers” and by the ’70s had branched out into buying licences including DC Superheroes, The Rescuers, and then Star Wars.