Bernard Loomis, president of Kenner, decided to make the Star Wars action figures 3 ¾” tall. That decision caused a revolution in the toy industry, as action figures were usually made 12” or 8” tall. The new size meant that the figures could be offered for a reasonable price and that the line could also include spaceships, vehicles, and playsets. Playsets have always been an important part of the toy industry, from those in the Louis Marx Toy line to the Mego sets in the ’70s. With Star Wars, Kenner produced some of the most memorable playsets ever, rivaling classics like Castle Grayskull from Masters of the Universe and G.I. Joe’s USS Flagg.