I never thought I would give direction to Darth Vader. Granted it was for a Pringles commercial contest, but it was still a surreal experience seeing Darth Vader walk onto set for the first time. The entire cast and crew went silent for a moment. Years of childhood memories rushed to our minds. I think Darth Vader broke the spell when he asked, “So what’s my cue?” in a very non-Darth Vader sounding voice.
Through a crowdsourcing site called Tongal, I submitted and won a pitch to produce a video for Pringles and Star Wars, with the potential of it becoming a national TV commercial. My script was based on another crowdsourced idea called “Imitating Vader.” I thought the idea was great in its simplicity, but I was skeptical the Pringles can would really work as a voice changer. So I bought some Pringles and tried it out. To my surprise, it actually worked quite well. Pringles really should start printing “Free Darth Vader Voice Changer” on every can.