Happy Rancor explores hidden gems in and around the orbit of Star Wars — from old video games to comics to underrated novels — that have maybe been forgotten, but deserve a little more consideration. In this installment, we take a look at Star Wars toys that require proofs of purchase, postage, and patience.
One element of Star Wars collecting that I’ve always found fascinating is the mail-away action figure, a designation usually reserved for characters especially important to the saga or those that are just visually interesting and mysterious. The process is pretty straightforward: clip and send in “proof of purchase” UPC bar codes from previously purchased items in exchange for a free (more or less, depending on whether or not a shipping payment is required), not-available-anywhere-else toy. It isn’t immediately evident, but mail-aways have quite a big legacy in the history of Star Wars merchandise. This piece is a light history of mail-aways, combined with some autobiography regarding my experience with these special figures.