I must say, when I was in the third grade, sitting cross-legged watching Episode IV on VHS, I never would’ve imagined that I would one day be making something even remotely connected to the Star Wars universe. When Colin and I discovered the opportunity to make a Pringles/Star Wars tie-in commercial, we jumped at the chance to make our own. Like, for real, we both jumped simultaneously and high-fived. I wish someone could’ve freeze-framed us. Seriously though, we’ve been frequent contributors to the crowdsourcing video contest community, but choosing this project was an obvious no-brainer.
Posts Tagged ‘ugc’
Call for Star Wars Commercial By Fans, for Fans
If you haven’t heard, this fall we’re getting Attack of the Clones and Revenge of the Sith released back-to-back, in glorious 3D. As part of that release, Lucasfilm has joined Forces (sorry, inevitable) with Pringles to help promote the release of both films and everyone’s favorite snack. Now, I know what you’re thinking: cross-promotional marketing opportunity, Madison Ave., eyes rolling back, snarky Tweet… But hang on and give me 500 words to explain why this is exactly NOT that, and actually a very smart and innovative way to bring some new energy to advertising and create a serious opportunity for some up-and-coming talent.
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Tags: commercials, Contests, Fan Films, pringles, ugc
Creativity, Fans and Community | 
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