One of the fastest growing demographics in the Science Fiction genre is the female audience. Thanks to an entertainment landscape which is growing more and more female-friendly, the foundation for fangirls in the Sci-Fi/pop culture world is getting stronger every year and they are rapidly becoming a Force to be reckoned with.
Realizing this incredibly important and increasing segment of the Sci-Fi audience, Ashley Eckstein, the voice of Ahsoka Tano on the television series Star Wars: The Clone Wars, has teamed up with The Araca Group, the co-producers & merchandising company behind the Broadway sensation, Wicked, to launch Her Universe — a line of merchandise designed exclusively for female fans. Beginning with a license for Star Wars, Her Universe focuses on authentic and high-quality licensed Sci Fi/Fantasy fashion apparel and merchandise.
Eckstein’s new endeavor, however, is not just about selling merchandise. She hopes to start a movement within the Sci-Fi community to equally acknowledge the female fan base. Her first step will be coordinating and hosting a special panel at San Diego Comic-Con on Saturday, July 24 from 6:30pm to 7:30pm in Room 24ABC, entitled “Her Universe: Shining the Spotlight on Female Fans — the Past, Present and Future of Science Fiction Through Female Eyes.”