A fangirl revolution started a few years ago when we launched Her Universe. It was not a single effort by me or my team, it was a united effort by an army of fangirls — starting with Star Wars fans. We were tired of settling for Star Wars clothes made for men and boys and we wanted merchandise made just for women. Lucasfilm recognized its female fans and gave me the opportunity to make Star Wars products as the first collection for my company, Her Universe.
My dream was that one day a girl could walk into a store in the mall and she would have just as many sci-fi apparel options to choose from as the boys did. My favorite specialty retailer of choice is Hot Topic. They always have me covered for all of my geeky and trendy needs! Hot Topic has definitely heard the requests from our army of fangirls and they now offer several sci-fi/fantasy products made exclusively for women in their store. To take it a step further, they’ve even made the above video about fangirls, Her Universe, and Ahsoka Tano!
On behalf of female fans, I would like to say thank you to Hot Topic for giving us fangirls our own section. We no longer have to walk over to the boys’ side to get what we want! If you have a message for Hot Topic or would like to share your shopping story as a fangirl, let me know in the comments section, and trust me: I also know that we still have a long way to go. We are working on new designs, expanded size ranges, and I am ALWAYS looking for your suggestions.
May The Force Be With You!
Ashley 
Ashley Eckstein is the voice of Ahsoka Tano on Star Wars: The Clone Wars and also the founder of Her Universe, the first merchandise line made exclusively for female Star Wars fans! You can follow Ashley on Facebook and Twitter.
Tags: Fangirls, Her Universe
YAY! Also – totally want your headband and bracelet! And that dress… I just wish it had a fuller skirt LOL.
Hey Ashley!
YOU are such an inspiration to me!
I’m 15 and an aspiring clothing/costume designer and love love love Her Universe! The Ahsoka tunic/hoodie is actually the only thing on my Christmas list
I really appreciate everything you do for us fangirls–sometimes we can be a bit (ok, a lot) left out when it comes to Star Wars apparel–it’s nice to have somewhere just for us!
Thanks so much, May the Force be with you!
~Melodia
That TARDIS dress that I purchased at Hot Topic online this morning, will be my first EVER Her Universe item. Definitely not the last though.
It wasn’t until more recent years that I discovered I had a little fangirl inside me. Once I started to embrace it I realized how much more fun everything became. When I walked into Ashley’s booth at a convention, suddenly shopping became more exciting, too! I will admit that I’m much more into Star Trek than Star Wars, but I do enjoy both franchises (I know some people are strictly one or the other and never the twain shall meet). I was beyond thrilled at the announcement of the Trek items being added to the lineup (I bought my I’ve Got a Crush tee the day it came out so I could wear it at SDCC).
Thank you Ashley. Thank you for being a fangirl Nd for realizing this need was out there. Thank you for caring so much for your fans. I know you see thousands of people, but I felt like you remembered me when I’d stop to say hello at various cons. Maybe you didn’t and just have that awesome comfortable personality.
WWAD=what would Ahsoka do?
I crack myself up…
I just got my Ahsoka tunic a few days ago and am wearing it right now and I absolutely love it.
Ashley, you and Ahsoka inspire me to do my best at everything and to not give up, to love being who I am as a fangirl. Thank you so much! MTFBWY, always.