Howard Roffman of Lucasfilm Licensing was recently a guest speaker for the TEDxSoMa program.

Roffman spoke about how licensing kept the sparks of Star Wars fandom before the prequels, and how comics, books, video games, toys, collectibles and other licensed products permeates pop culture.

WATCH VIDEO: TEDxSoMa: Howard Roffman:
“Interacting with Star Wars

This entry was posted on February 3, 2010 at 6:24 pm and is filed under Collecting, Lucasfilm, events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.