The challenge: design and build a “real scale” exhibit incorporating approximately 25% of Han Solo’s beloved YT-1300 light freighter, the Millennium Falcon, then assemble it inside the New Exhibition Center in Pudong, Shanghai, China. The entire project, decided by the Disney China consumer products team for the China Toy Fair less than three weeks from the event, had to go from planning to drawing to construction to execution in that very short amount of time. I happily volunteered to help with design, content, and approvals, but could it be done?
The answer: “This is China. We can do anything.”
I heard that phrase much more than once while I was in Shanghai for Toy Fair and the Disney Consumer Products licensee meeting. I hoped to provide experience in and knowledge of the galaxy far, far, away, and help the process as best I could. I quickly learned that when my colleagues quoted the above, they were not kidding. We made changes and edits on the fly right up to the morning the show opened, but the result was a spectacular display that did indeed look like the fastest hunk of junk in the galaxy on the outside, and house a Star Wars movie timeline and licensed toy exhibit on the inside.