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Pringles’ “The Force For Fun” Contest: Jim vs. Vader

Justin Johnson | May 30, 2013

The challenge was daunting: Take two massive brands and merge them into one epic entertaining video.

Erik and I are both well-versed in the intense flavor held captive in a canister of Pringles, and were formed in our early years by the brilliance of the Star Wars universe. In fact, Erik’s first prop was an AT-AT walker built from shoe boxes he made when he was eight, and one of the first movies I made as a child was a recreation of the Battle of Hoth in the cold Wisconsin snow.

We were eager to take up the mission but knew the stakes were some of the highest we’d faced to date.

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