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Pringles’ “The Force For Fun” Contest: Wookiee Mistake

Brooke Dooley | June 17, 2013

If there’s one thing that creative collaborators can agree on, it’s that they love Chewie — especially a dancing Chewie.

Enter filmmaking duo “Side of Fries” comprised of Jordan Allen and Luke Rocheleau, who got together to co-write and co-direct “A Wookiee Mistake,” a Pringles commercial infused with Star Wars influences and characters for “The Force For Fun” program. One of the lead characters is Frank: the loyal office Wookiee who is oblivious to his mistakes.

After producing the commercial, I spoke with Jordan and Luke about their inspiration for creating Frank’s character and what it was like to work with an actual Wookiee.

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