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Hasbro Italy’s Mysterious Star Wars Comic, Il Potere della Forza

Abel G. Peña | August 13, 2013

Hasbro Italy Yoda

Insofar as there are annals of Star Wars promotional fiction, the tradition of Hasbro is truly storied.

Granted, some of that legacy is a result of inheritance — or acquisition, as it were. When Hasbro Inc. bought the toy company Kenner Products in 1991, it became heir to not just the legendary line of Star Wars action figures but of the weird and wonderful 1978 Imperial Troop Transporter pamphlet, a small storybook penned and illustrated by unknown creators chronicling the Stormtrooper attack on the Jawa sandcrawler alluded to in A New Hope (and which includes a plethora of unintentionally hilarious symbols, like ™, attached to every nameable Star Wars action figure and playset). Likewise, when Hasbro purchased Lewis Galoob Toys, Inc. in 1999, it inherited historical claim to the 1996 mini-comic — written by Ryder Windham, illustrated by Bill Hughes, and published by Dark Horse Comics — packaged with various versions of Galoob’s famous Micro Machines line tying into the Shadows of the Empire multimedia bonanza.
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