Twenty-two years ago, in the breakfast room at the Main House at Skywalker Ranch, I sat down to lunch with George Lucas and Bob Iger. Bob was then head of ABC, and George was pitching him on a new TV series called The Young Indiana Jones Chronicles. ”It’s an educational show, Bob,” I remember George saying. “Nobody will watch it.” I cringed. Not exactly the best way to sell a show. But Bob said, “I don’t care. I’ll take that chance.” True to his word, Bob Iger stuck with Young Indy for two seasons, through critical success and ratings failure. In the process he won George’s trust and forged a relationship that would pay huge dividends far in the future.