Rejected Episode I Toy Concepts: Part 2

Pete Vilmur | February 27, 2012

Four years ago, blogger and ex-toy designer Jason Geyer posted a set of rejected Episode I toy concepts to be used as premiums for Pepsi , who in 1998 was ramping up for some big tie-in promotions for The Phantom Menace. That blog entry created quite a stir among fans and collectors, with the most common response being, ‘Why didn’t this stuff get made?’

While we can’t report any progress on that front (well, perhaps a bit – see below), Geyer has just posted several dozen more unused concepts, which one has to admit are pretty imaginative!

From the blog:

When we were coming up with all of these concepts pretty much the only thing we had to keep in mind was for everyone to make sure we hit every price point with at least a few ideas, so that we weren’t all concentrating on the big tickets things (which were more fun!). And as guys who immersed themselves in Star Wars, it was less about looking for things to concept about, and more to try and design something that would incent fans, moms, and kids to want to buy some Pepsi to get our merchandise.

Unlike the first set revealed in 2008, it appears that at least a few of these ideas did actually see the light of day years later, dreamed up independently by others with a strong connection to the Force (the Death Star Galaxy Projector, Star Wars Golf Set, Han in Carbonite Popsicle Mold, Yoda Backpack, Talking Yoda and Lightsaber Flashlight have all been produced in some form or another).

Check out the full gallery over at actionfigureinsider.com and tell us which items you wish had been made!

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