One of the fastest growing demographics in the Science Fiction genre is the female audience. Thanks to an entertainment landscape which is growing more and more female-friendly, the foundation for fangirls in the Sci-Fi/pop culture world is getting stronger every year and they are rapidly becoming a Force to be reckoned with.
Realizing this incredibly important and increasing segment of the Sci-Fi audience, Ashley Eckstein, the voice of Ahsoka Tano on the television series Star Wars: The Clone Wars, has teamed up with The Araca Group, the co-producers & merchandising company behind the Broadway sensation, Wicked, to launch Her Universe — a line of merchandise designed exclusively for female fans. Beginning with a license for Star Wars, Her Universe focuses on authentic and high-quality licensed Sci Fi/Fantasy fashion apparel and merchandise.
Eckstein’s new endeavor, however, is not just about selling merchandise. She hopes to start a movement within the Sci-Fi community to equally acknowledge the female fan base. Her first step will be coordinating and hosting a special panel at San Diego Comic-Con on Saturday, July 24 from 6:30pm to 7:30pm in Room 24ABC, entitled “Her Universe: Shining the Spotlight on Female Fans — the Past, Present and Future of Science Fiction Through Female Eyes.”
This unique panel brings together some of today’s leading women who are movers and shakers in the various fields of Sci-Fi and fantasy. The panel will discuss the influence of women working in the Sci-Fi field, what kinds of entertainment female Sci-Fi fans want to see more of, how to write fully-realized female Sci-Fi characters, what has been missing up to now, and what female fans can do to encourage this growing movement.
The panel will bring together a dynamic group of women to discuss their experiences as well as a Q&A period with audience members. Join panelists Jane Espenson (Writer/Producer – Battlestar Galactica, Caprica, Buffy The Vampire Slayer, Firefly, Angel, Dollhouse, and Co-Creator of Syfy’s Warehouse 13), Melinda Snodgrass (Author – The Edge series, Co-Author – Wild Card series/Story Editor Star Trek: The Next Generation), Erika Kennair (Director of Development – Syfy), Cat Staggs (Artist – Star Wars sketch cards, Marvel card sets, comic cover illustrator), Bonnie Burton (Content Developer Lucas Online, Official Star Wars Blog, Founder of Grrl.com), Katie Cook (Artist – Star Wars, Topps sketch cards, comics, webcomic Gronk) and Mary Franklin (Senior Events Lead, Lucasfilm Ltd.)
You can learn more about Her Universe, the Her Universe Comic-Con panel and purchase products at the online store by going to HerUniverse.com and by following Her Universe on Twitter and Her Universe on Facebook.