TEDxSoMa Talk: Interacting with Star Wars

StarWars.com Team | February 3, 2010

Howard Roffman of Lucasfilm Licensing was recently a guest speaker for the TEDxSoMa program.

Roffman spoke about how licensing kept the sparks of Star Wars fandom before the prequels, and how comics, books, video games, toys, collectibles and other licensed products permeates pop culture.

WATCH VIDEO: TEDxSoMa: Howard Roffman:
“Interacting with Star Wars

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