Photo: Steve Schofield
Chewbacca hangs out in a modern-day kitchen? Father-son Darth Vaders pose in the living room next to the telly? A Rebel pilot looks in on his pet goldfish? Photographer Steve Schofield’s latest collection of photos — “Land of the Free” — depicts British sci-fi and fantasy fans dressed as their favorite characters, lounging around their own homes.
Steve Schofield explains his photo series:
My practice is concerned with exploring the fascination that the British public has with American popular culture and the sub-cultural world of fandom. In the images, I have shown people in their own homes and environments wearing costumes that they would be dressed in to attend events with other like-minded individuals. It seeks to offer a glimpse into seemingly ordinary lives of my subjects and allows the private to become public. The work hints at the depth of people’s fantasies and the methods they employ to adopt this culture as part of their own lifestyle as a means of escapism.
The work makes a political reference to globalisation and America’s ongoing ability to infiltrate all cultures via various channels of media. Much of daily life is influenced by ‘Americanisms’ whether through language, food or fashion, which can often be traced back to music videos, the Hollywood film industry, advertising and American sit-coms.
View the full photo collection here:
PHOTOS: Steve Schofield — “Land of the Free”