Media Release: Relaunch of StarWars.com

StarWars.com Team | May 25, 2007

From the wire:

Site Debuts User-Generated Star Wars ‘Mash-Ups and Provide Hundreds of Videos and New Features, Including Eyespot Video-Editing Tool

SAN FRANCISCO, Calif. (May 25, 2007) – Star Wars fans can connect with the Force in ways they’ve only imagined, as StarWars.com has launched a redesigned website that empowers fans to “mash-up” their homemade videos with hundreds of scenes from Star Wars movies; watch hundreds of fan-made Star Wars videos; and interact with Star Wars enthusiasts from around the world like never before.


With an innovative, interactive home-page design that allows users to navigate to multiple Star Wars worlds, a new video focus, and groundbreaking features – including a unique online multi-media mixing platform from Eyespot – the new StarWars.com will unveil its redesigned website on May 25 to commemorate the 30th anniversary of the Star Wars Saga.

Among the most compelling features of the newly redesigned StarWars.com is the incorporation of an online video-editing tool provided by Eyespot. It allows users to add their own video shots to more than 250 scenes and music taken from all six Star Wars films and create their own Star Wars movies to share with others.

StarWars.com is also unveiling a new collection of hundreds of videos – many never before seen on the Internet – that will let fans enjoy some of the best user-generated Star Wars videos from across the web, including such cult favorites as “Chad Vader,” and five years worth of Star Wars Fan Movie Festival shorts, co-presented by AtomFilms.com. StarWars.com will also showcase extensive mini-documentaries that explore the making of the Star Wars Saga.

“Since 1977, Star Wars has been built on the idea that our fans are the reason we have been successful, and they have long shown their enormous creativity and desire to have fun and express themselves through Star Wars. Our new site brings our fans innovative tools like the Eyespot editor that let them do that in exciting new ways,” said Jeff Ulin, Senior Director of Distribution and Online for Lucasfilm Ltd.

“Eyespot’s creative technology allows Lucasfilm to protect its intellectual property while offering a media playground for fans to have a fun and accessible experience due to our product’s extreme ease of use,” said Jim Kaskade, co-founder and CEO of Eyespot. “We couldn’t be more honored to help celebrate the 30th anniversary of this monumental movie series.”

The May 25 relaunch is just the start of a series of exciting new additions to StarWars.com. In the coming months, continually added features will give the global Star Wars fan community unprecedented new content, new games, and new ways to share the 10,000-page site, which is visited by millions of users every month.

“We want the new StarWars.com to empower fans to make and watch Star Wars videos, play games, and share their love of Star Wars like no other site on the Internet,” said Bill Gannon, Director of Online Operations for Lucasfilm Ltd.. “StarWars.com already features blogs, special in-depth sections for kids and video gaming, the Hyperspace fan site, and the comprehensive StarWarsShop.com, making it unlike any entertainment themed website.”

Innovation is nothing new to StarWars.com – the website has always been a leader in utilizing the newest Internet technologies. “In 1999, we were the first to host the online premiere of a trailer, which was the biggest online event the Internet had seen to that point, and nearly a decade later we are ensuring that StarWars.com will remain one of the most innovative and fun entertainment sites anywhere on the web,” Ulin said.

StarWars.com is the Internet’s only official 365-day-a-year entertainment destination for Star Wars fans and is produced by Lucas Online, a division of Lucasfilm Ltd., as a digital destination for entertainment, education, reference and e-commerce for Lucasfilm’s intellectual properties and businesses. To learn more about the entire StarWars.com experience, visit the website at http://www.starwars.com.

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